Google: Ad Strength Is Not Used In Ad Auction
Ginny Marvin, Google’s Ads Liaison, said again “Ad Strength is not used in the auction.” She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns.
Ginny Marvin explained, “To be clear, Ad Strength is not used in the auction.” She added, “It is a diagnostic tool that was developed to help advertisers understand how the diversity and relevancy of their creative assets can maximize the number of ad combinations that may show for a query.”
She went on to add:
Ad Strength looks at 4 categories that have been identified to result in better performance through regression analyses.
For example, a low Ad Strength could explain a lack of impressions, but low Ad Strength doesn’t *prevent* ads from entering into auctions.
How does Ad Strength influence my ad’s serving eligibility?