What Are Impressions on Google Ads and Are They Important?
What Are Google Ads Impressions?
Impressions on Google Ads count the number of times your ad is shown to users on Google or any other site on the Google Network. Users don’t need to click on your ad for it to count as an impression.
There are three types of Google Ads impressions.
- Search impressions: These occur when your ad appears in the search results on Google or partner sites
- Display impressions: These are displayed on websites within the Google Display Network (GDN), including Google services like Gmail and YouTube
- Video impressions: Are counted when your video ad appears on YouTube or other video partners in the Display Network
How Google Ads Counts Impressions
Google Ads counts an impression each time your ad is displayed, whether that’s in search results or elsewhere on the Google Network.