What to do when Google changes your GBP information
Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts.
Google has devised various mechanisms and processes to deter abuse and enhance the accuracy of information on GBP listings and their appearance on Maps. Consequently, Google frequently updates business listings without prior notice.
Understanding how, when and why Google makes these updates can help businesses be better prepared and implement defensive strategies to prevent incorrect information from surfacing and negatively impacting the business.
How often does Google update GBP listings?
Whenever Google “updated” Google Business Profiles over the past three years, it also updated three data fields each time, as observed by Mirador Local, a GBP listings management platform. (Disclosure: Mirador Local is a tool created by my employer, SALT.agency.)