Google Demand Gen advertisers get generative image tools
Google is introducing new generative image tools for Demand Gen advertisers worldwide.
These AI-powered tools can quickly produce high-quality image assets with just a few clicks.
Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well.
Why we care. Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management.
Control. While AI will create these image assets, Google emphasizes that advertisers will retain full control. They will have the final say over which suggested images are featured in campaigns, not Google’s automated systems.