Google testing new tools for a more personalized shopping experience
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including:
- Style recommendations.
- Brand preferences.
- Generative AI for product search.
- Virtual try-on technology.
Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences.
Style recommendations. Google is testing Style Recommendations, now accessible to signed-in U.S. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. For instance, when users search for specific apparel like shoes, they’ll come across the Style Recommendations section. Here, they can offer ratings with thumbs up or thumbs down, or simply swipe right or left to immediately access personalized results.