YouTube announces enhanced audience retention analytics tools
YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior.
This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week.
Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers.
Why we care. The additional insights will enable creators to make data-led decisions to tailor their content strategy more effectively to specific audience preferences and improve audience retention.
Accessibility. In YouTube Studio analytics, audience segments will be accessible within the advanced mode of the audience retention report.