Google Search Ads 360 gains retail media capabilities
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us.
Google announced these new features today in Search Ads 360:
- Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.Â
- Google created a privacy-centric way for participating retailers to enable brands to use their first-party data to fuel AI-powered Performance Max campaigns. Google said it will also test test features that allow for self-service campaign management for brands and expand the beta to more retailers globally, over the upcoming months.