Google Sitelinks: How to Make Them Appear in Your Snippet
Get Google Sitelinks for Your Snippets (Organic and Paid)
Sitelinks have been around for over 17 years. They help users navigate to important sections of websites directly from the SERP. You’ve surely seen sitelinks before—they appear below the Google search result, point to different pages of the website or to specific sections of the same page, and can take up to 90% of above-the-fold screen space. Through these links, users can discover useful web pages that they could have failed to spot otherwise.
But Google sitelinks didn’t always occupy the lion’s share of the screen. Back in 2009, they looked like a plain list of blue links with no page description. Getting them was useful but not game-changing.
Today, grabbing user attention on SERPs is way more difficult due to the abundance of new SERP features. Yet, getting up to additional attention-hogging links can help you attract people straight to your website’s important pages.