How To Adapt SEO Strategies To Better Appear In Google SGE
Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet.
Before you claim that “SGE has killed SEO,” remember that it’s still very much a work in progress, and we don’t know what impact it will have or how its functionality will change.
If organic traffic decreases as a consequence of SGE, that doesn’t necessarily mean SEO has become a less viable channel – because all marketing channels have become more expensive and less impactful over time as they become more saturated.
So, what should you change now that SGE is here?
Well, just like withstanding any algorithm update, it’s important to continue focusing on core E-E-A-T and quality content factors, as that is the best way to withstand traffic losses.