Guest Blogging for SEO: Everything You Need to Know
According to Aira’s State of Link Building report, guest blogging is the third most popular link building strategy, with 47% of surveyed SEOs using it as their go-to.
Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging.
But first, let’s make sure we’re on the same page.
What is guest blogging?
Guest blogging is the practice of writing and publishing a blog post on another person’s or company’s website.
For example, I wrote a guest post for Grow & Convert several years ago:
What are the benefits of guest blogging?
Guest blogging is a win-win for both the writer and the publisher.
Benefits for the writer: