Law Firm SEO: What It Is & How to Get Started
What Is Law Firm SEO?
Law firm search engine optimization (SEO) is working to improve a legal practice’s visibility in relevant search engine results—without paying for ads. Common tactics include publishing useful blog posts, improving site speed, and acquiring positive reviews on Google.
With the right SEO marketing strategy, your law office can earn organic (unpaid) rankings like these:
And ultimately get more clients.
Is SEO Important for Law Firms?
SEO is important for most law firms and lawyers because it’s a cost-effective way to attract new clients.
Every month, millions of people search for legal services and information through Google.Â
On average, more than 45% of desktop searchers click an organic search result. And 27.6% click on something to enhance their search (like a search suggestion), 1.8% click an ad, and 25.6% click nothing at all.