How to Measure Brand Awareness—With Helpful KPIs
Looking to measure brand awareness but feeling intimidated?
Measuring brand awareness is not only possible, but will help you better understand your market presence, visibility, reputation, and growth. But how do you measure awareness?
Brand awareness is how familiar people/an audience are with a brand. The challenge is that awareness is a broad concept and hard to quantify.
However, there are some metrics and KPIs you can use that can illustrate brand awareness and allow you to report on any growth or changes.
Here, we’ll cover the key performance indicators (KPIs) that can help you determine the success of your brand.
Pro tip: Doing all of this work internally can take a lot of resources and time. Using tools like those offered in the Semrush App Center can help you automate the tedious process of collecting and analyzing data so that you can focus on coming up with your next brilliant brand message.