Moz debuts new metric, Brand Authority, to measure brand strength
A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today.
What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. There is also a new brand comparison visualization.
- “At a high level, Brand Authority combines Moz’s knowledge of search intent and search volume to calculate a score that reflects the total strength of a website’s branded search terms,” according to Dr. Peter J. Meyers, Moz marketing scientist.
- “For instance, we know that searches like [iPhone 15] and [iPad Pro] strongly reflect awareness of the Apple brand. Brand Authority combines all this data and scales it against the strongest known brands.”