Schema Markup: What It Is & How to Implement It
Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks.
Here’s a basic example of what the code can look like:
You can see that, unlike the words on a page, schema is a form of structured data. Its standardized format means there’s no chance of Google misinterpreting it. That’s why Google uses it for rich results.
In this guide, you’ll learn about the different types of schema you can use, when to add it, and how.
Types of schema markup
Schema can be used to enhance many different types of content. There are 803 types of schema listed on Schema.org at the moment, but Google only supports a handful of these, according to its website. Google hinted it may support more formats in the future, though.