SEO and Content Marketing: How to Combine Them Effectively
Organizations use content marketing to educate and nurture audiences. And creating helpful content that also leverages search engine optimization (SEO) best practices gives them the best chance of maximizing visibility in search results.
In other words, marketing works best when content and SEO go hand-in-hand.
In this article, we’ll cover what you need to know to combine the two approaches to maximize organic content visibility.
What Is Search Engine Optimization?
SEO is the process of making improvements to your website to improve its visibility in search results from search engines like Google and Bing.
For example, NerdWallet, a publisher in the competitive personal finance niche, features in the top organic (unpaid) spot on the search engine results page (SERP) for the search term “starter credit cards.”