SEO KPIs to track and measure SEO success
If something can be measured, it can be improved.
By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.
SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics.
This article outlines the many SEO metrics and KPIs and how to tailor a set of SEO KPIs to your business.
What are KPIs?
A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. KPIs help you define targets and milestones and measure progress toward those goals.
What are SEO KPIs?
SEO KPIs are metrics used to measure SEO performance.