SEO Product Descriptions: What They Are & How to Write Them
What Is an SEO Product Description?
An SEO product description is written content that’s designed to inform shoppers about a product, convert shoppers into customers, and increase the product’s visibility in unpaid search results. Ecommerce sites can use SEO product descriptions on product pages to rank higher for relevant keywords in Google.
For example, here’s a product description from Hydro Flask:
This helps the page rank for keywords like “64 oz water bottle”:
This keyword alone gets 9,900 searches per month, according to Semrush’s Keyword Overview tool. And it has commercial search intent (i.e., users are doing research before making a purchase decision).
So, you can see the value in doing SEO for product pages.