How Will SGE Impact Your Organic Traffic?
Google search is perpetually in a state of flux. Perhaps one of the more dramatic shake-ups in recent years is Google’s introduction of artificial intelligence (AI) capabilities within search results. This feature is known as Google Search Generative Experience (SGE). It is a response to the growing adoption of the now-familiar chat interface of AI tools such as ChatGPT.
As we’ve seen with the introduction of new experiences within Google search results, they can have a wide range of impacts on your organic traffic. Factors such as search intent, your niche, and your current organic keyword rankings will determine SGE’s impact on your site’s organic traffic.
In this article, we will discuss SGE and walk through a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience. Let’s get into it.