The Beginner’s Guide to Social Media Advertising in 2023
Social media advertising is digital advertising that uses social media channels (including Facebook, Instagram, TikTok, and LinkedIn) to show ads to your target audiences.
Advertising on social media helps you connect with the audiences you want to reach, whether that’s new customers or existing ones.
Sometimes known as paid social, social media advertising works well for any type of business. Because it can help you increase brand awareness, gain new customers, and drive revenue.
Paid social is advertising on social media that a business pays for.
That includes sponsored posts, video ads, and display ads.
Here’s an example of a Facebook ad from Nom Nom:
In contrast, organic social is the typical, unpaid content a business shares on its social media feeds.
Source: Article | Instagram