Reddit Expands Interest Targeting for Ads
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The number of interests available to target will grow from 66 to 152 over the next few weeks.
Reddit’s looking to provide advertisers with more ways to reach relevant audiences in the app, with a major expansion of its interest targeting categories, including a whole lot of new topics and subjects that will now be added to its interest targeting list.
As explained by Reddit:
“Interest targeting is our most popular form of targeting. That’s why we’re providing you with more control and transparency of your ad targeting and expanding the number of interests available to target from 66 to 152. We’ll be rolling out this update over the next few weeks, so be sure to check back on your campaigns to implement any targeting updates.”