TikTok Announces New Ticket Sales Partnership with AXS
TikTok has announced a new partnership with ticket-seller AXS, which will enable TikTok users to purchase tickets to upcoming events in-stream, while also providing more options for artists looking to promote their shows.
As you can see in this sequence, via the new AXS integration, TikTok users will be able to tap through to get more information about an upcoming event in the app. You’ll then be able to connect through to the AXS website to make a ticket purchase.
Which is not directly integrated into TikTok itself, but it’s a more streamlined means to purchase tickets from promotions in the app.
Which is important, considering the role that TikTok now plays in music discovery in particular. According to research, TikTok users are significantly more likely to both discover and share new music content in the app, while 75% of its users also find new artists via TikTok clips.