TikTok Shares Insights into the Growth of Shops
TikTok has published a new report on its evolving shopping marketplace, and its expanding efforts to facilitate safe and secure shopping in the app.
Which is still a work in progress. TikTok’s in-app shopping push hasn’t really caught on with Western users as yet, though in China, in-stream commerce is now the key money-maker for the local version of the app, and TikTok’s looking to use that same template to expand its presence around the world.
And as the report shows, it is seeing some success, though its progress is moving at a much slower pace than it saw in its homeland.
As per TikTok:
“TikTok Shop is defining a new shopping culture, one that’s rooted in discovery, and fosters connections among sellers, creators, and the TikTok community. Since 2021, TikTok Shop has expanded from Southeast Asia to the United Kingdom, and most recently, to the United States in 2023, growing a community of more than 15 million sellers around the world. This new shopping experience empowers people to discover and buy products from their favorite creators and brands while providing brands, sellers, and creators the tools to sell products directly on the TikTok app.”