Instagram Updates Feed Algorithm to Prioritize Original and Emerging Creators
After weeks of telling creators to “stop crying” about their reach and follower counts in the app, Instagram has today announced a major algorithm update which is designed to help ensure that original content posters get more traction, as opposed to those who repost their work, while also giving smaller accounts more opportunity.
Which aligns with Meta’s broader push to enhance its connection with creators, and it could also have an impact on some posting strategies, depending on exactly how it’s implemented.
The update consists of four key elements:
1. Removing aggregator accounts from recommendations
First off, Instagram is looking to disincentivize aggregator accounts, by removing them from its account and content recommendation displays.