A Test of Lead Quality
I’m running a new test…
About a month ago, I told you about a lead quality test I was running. It meant to compare results of three different optimizationThe Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. MoreClick word to read full description options. That test crashed and burned quickly because it was too complicated. I’ve made some tweaks and simplified it.
Basis of This Test
I want to answer a very simple question: Do instant forms generate lower quality leads than website forms?
Reflexively, most advertisers would say “Yes, absolutely.” I assumed this. It’s expected since instant forms are so easy to complete. But I wanted to prove it one way or another.