A Guide to Custom Metrics in Meta Ads Manager
Meta Ads Manager and Ads Reporting provide access to countless standard metrics. But there are times when the metric you need isn’t available, and a custom metricAdvertisers can create custom metrics that combine existing metrics with a mathematical formula. That formula can be based on Meta’s current ads metrics, standard events, custom events, and custom conversions. MoreClick word to read full description can be created using a formula that combines existing metrics.
In this post, let’s get you started with creating your own custom metrics…
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Access Custom Metrics
Custom metrics can be used in either Ads Manager or Ads Reporting.
Within Ads Manager, click Customize Columns from the Columns dropdown menu.