How to Create a No-Cost B2B Influencer Marketing Program : Social Media Examiner
Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget?
In this article, we’ll explore how to create a no-cost B2B influencer marketing program.
This article was co-created by Justin Levy and Michael Stelzner. For more about Justin, scroll to Other Notes From This Episode at the end of this article.
Why Is Influencer Marketing Important?
Influencer marketing has become an increasingly important strategy for business-to-business (B2B) brands looking to build trust, expand their reach, and engage their target audiences.
However, many companies mistakenly believe influencer marketing campaigns require a significant investment. Drawing on insights from Justin Levy, an award-winning marketer and head of social media, influencer marketing, and community at ZoomInfo, we’ll explore how you can create a highly effective, no-cost B2B influencer marketing program.