How to Pick Your Campaign Objective
First, it’s important to understand what the campaign objective actually does. Most advertisers confuse the objective for the primary factor that controls ad delivery. It’s not.
Just because your campaignThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. MoreClick word to read full description objective is Sales doesn’t mean that delivery will be optimized for sales. Your performance goal does that.
You could pick a sales objective and set a performance goalThe Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. MoreClick word to read full description of link clicksThe link click metric measures all clicks on links that drive users to properties on and off of Facebook. MoreClick word to read full description, landing page viewsLanding Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your ad. MoreClick word to read full description, or something else. Your ads will be optimized to deliver to people most likely to perform those actions — not necessarily purchase. The objective doesn’t matter.