8 Click-Inducing Techniques to Write Engaging Instagram Captions
There’s a lot of tasks that go into managing a social media account.
You’ve got copy to write, photos to take or design, videos to record, and content to schedule. Photos or videos are often prioritised. But even if you’ve got excellent visuals, having a poor caption could let you down—especially on Instagram.
That’s because the more compelling your captions are, the more engagement your posts are likely to receive.
In this guide, we’ll share eight tips that will help you write Instagram captions more effectively.
What are Instagram captions?
Before we get started on writing effective Instagram captions, let’s discuss exactly what they are.
When you use Instagram, you can insert small pieces of text in several places, such as: