How to Prove (and Improve!) Your Social Media ROI
Measuring social media ROI (return on investment) is a critical part of any social media manager’s job. It allows you to better understand the effectiveness of your work, demonstrate value to the organization, and refine your strategy over time to improve returns as you learn.
In this post, we’ll give you the tips and tools you need to prove and improve your social ROI.
Free downloadable guide: Discover 6 simple steps to calculating your social media ad campaign ROI.
What is social media ROI (and why does it matter)?
ROI stands for return on investment. Extend that to a social media ROI definition, and you get the return on investment from your social media activities and expenses.
Generally speaking, social media ROI is a measure of all social media actions that create value, divided by the investment you made to achieve those actions. After all the time, money, and resources put in — what’s the tangible return for your business?