ROI Content Marketing: How to Use ROI to Drive Your Content Marketing
Whether you’re a solopreneur who’s growing your own business or you’re a marketer who works for a B2B company, an ROI-driven content strategy is crucial for reaching business goals. So how can you build a content plan around ROI, and how do you know if your ROI content marketing is working?
In this article, we’ll cover a six-step content strategy framework that you can implement starting today. From setting goals to measuring return on investment to optimizing funnels, we’ll walk through how to create an ROI-driven approach that generates value for your business.
Would you rather listen to the conversation? Tune into the webinar hosted by Amanda Webb of Spiderworking. This article recaps Amanda’s insights from How to Build an ROI-Driven Content Strategy for B2B.