Special Ad Categories for ASC
Another update to Advantage+ Shopping Campaigns…
When Advantage+ Shopping Campaigns were first introduced, Special Ad Categories did not qualify. If you were promoting something related to Credit, Employment, Housing, or Social Issues and Politics, you needed to go with a manual campaign.
But that has changed. You can create an Advantage+ Shopping CampaignAdvantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that leverages machine learning to get the best results. Presets are locked in and can’t be changed. The advertiser provides custom audiences at the account level that define current customers and can then determine a budget cap for how much of the budget is spent on current customers. MoreClick word to read full description to promote a Special Ad CategoryThere are legal restrictions related to targeting of people when running ads in the categories of Credit; Employment; Housing; or Social Issues, Elections, and Politics. Advertisers are required to select the appropriate Special Ad Category in the campaign when applicable, which will limit target options to keep their ad compliant. MoreClick word to read full description now.