TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More : Social Media Examiner
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?
In this article, we explore TikTok changes that affect your marketing.
This article was co-created by Austin Armstrong, Jerry Potter, and Lisa D. Jenkins. For more about Austin, scroll to Other Notes From This Episode at the end of this article.
#1: TikTok Feed
TikTok Launches New Feed Customization Tool
TikTok has introduced a new “Customize Feed” option that lets users provide text guidance on what content they want to see more or less of in their main “For You” feed. The tool includes a text field where users can enter requests like “show me more content from creators I follow” or “show me less of this type of video.” Users can also ask to see different types of content for set periods of time. The customization process aims to provide users with an easier way to specify their preferences without only relying on how they engage with videos in-app.