Video Marketing: A Quick Guide to Boost Sales and Engagement in 2023
In the fast-paced realm of digital marketing, video marketing stands out as a trend that’s not just a fleeting fad but a lasting force. With the digital landscape constantly growing and evolving, leveraging the power of video marketing has become a viable option in addition to a necessity for success.
According to a forecast by Publicis Media’s Zenith unit, the time spent watching online videos is expected to increase by over 20% this year, translating to an average of 100 minutes daily. This compelling statistic clearly showcases the growing importance of video marketing in current times.
If you’re a marketer looking to expand your reach and drive business growth but have been hesitant due to concerns such as time, creativity, investment, or ROI, this guide is for you!