What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising
According to a report from the New York Times, Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union.
In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now.
Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers.
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Why the EU?
The Digital Services Act (DSA) goes into effect in Europe on January 1, 2024. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.