What to Post on Instagram: 19 Examples from Small Businesses That You Can Make Your Own
Being a small business owner usually means you’ve poured every last drop of creative energy into building a stand-out product or service — so there’s not always a ton left for coming up with scroll-stopping Instagram posts.
But before you dust off those old product shots with a #tbt caption, here’s some Insta inspo for you to help you level up your social media marketing strategy.
In this article, we’ll zoom out and take a look at the kind of content that performs well on the platform, then dig into some tried-and-tested examples from other small businesses.
Use these ideas as templates to put your own spin on and voilà! A jam-packed Instagram content calendar to boost engagement and with any luck, sales.
What content performs well on Instagram?