How to Prove Social Media ROI by Using Stone-Cold Data That Clients Want
Whether you’re the social media manager for a brand or an agency with multiple social media clients, you’re sure to be asked this one question: What’s our social media ROI?
When your boss or client asks you for the return on investment (ROI), they mean: “What am I getting back for the money I’ve spent on you and the social media channels?”
If this question sends you frantically scrolling for answers, don’t fret anymore. We’re going to look at the different ways to prove your social media ROI quickly and easily.
First, let’s make sure we’re using the same definition for terms.
Social media ROI (“return on investment”) is the return from the cost of investment in social media.
In other words, social media ROI is how you can prove that all your social media marketing efforts are worth it. If you’ve got the cold, hard data available, you can prove to your agency clients or your company that, yes, all the resources used in a social media campaign, ad, etc. was really worth it.