Cold Calling, Cold Emailing — One, the Other or Both?
- What is a cold email?
- When to send cold emails
- What is a cold call?
- When to make cold calls
- So which one should you choose – cold calls or cold emails?
- Start dialing & typing
When you’re the one starting a conversation with a sales prospect, cold calls or cold emails are usually the way you get the ball rolling. You may personally prefer one or the other but they’re both essential parts of the sales & marketing toolbox for anyone taking on the challenge of cold outreach.
Is one definitely more effective than the other? Should you always pick one or use both? Which one delivers a better return on time invested?
I’ve put together this comparison of the different elements involved in cold calling and cold emailing so you can decide if maybe one suits you better along with some tips to help get more out of your campaigns.