The 4 Best Social Selling Conversation Starters (& 15 Post Ideas), According to Real Sales Leaders
With roughly 930 million members, LinkedIn is undoubtedly one of the most popular, trusted social channels sales professionals have at their disposal — making it one of the (if not the) best platforms for social selling.
But its popularity also makes it a crowded platform to stand out — and sales reps risk sounding overly promotional if they don’t compose their messages appropriately.
To understand the elements of an effective social selling conversation starter, I spoke with four sales experts. Let’s dive into what they had to say.
How to Start a Conversation on LinkedIn
Before we dive into more specific expert-backed advice, let’s go over a few general best practices when starting a conversation with anyone on LinkedIn.