Sports and Fashion Team Up for Unique Branding Opportunities
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The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities.
In 2022, major sports and fashion saw a number of intersection points beyond team merch, including:
- Serena Williams walking a Vogue runway shortly after announcing her retirement from tennis.
- Ronnie Fieg, the founder of Kith, becoming the first creative director for the New York Knicks.
- Nike opening World of Flight, its first Jordan concept store, in the fashion capital of Milan.
These headline-grabbing events indicate that fashion and sports have a meaningful overlap for consumers. To capitalize on this, sports organizations are prioritizing partnerships with artists and fashion pros to reinvigorate the world of sportswear.