3 product launch marketing plan examples
Mastering the art of the product launch: 3 product launch examples plus our recommended tools and templates to help get your product launch off the ground
You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable.
Equally, competition has never been as fierce. To successfully launch your product online, you need a winning product launch marketing plan.
With strategic planning, product launch marketers can avoid common product launch pitfalls such as targeting the wrong customers, or not optimizing the right customer journeys.
Within new product development (NPD), marketing can make or break the launch. That’s why we recommend utilizing our tried and tested marketing tools and templates, to acquire and retain high-value customers from the off.