20 Technical Skills Every Marketer Needs
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy.
That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming).
Now more than ever, employers are emphasizing skills over pedigree. LinkedIn data from the past year shows a 20% increase in managers who don’t have a traditional four-year degree. This trend highlights the push toward skills-based hiring, which prioritizes a person’s capabilities over their credentials.
Hiring for skill rather than a degree is a good step forward for all, and it’s wise to leverage your strengths when going after a new role or promotion. That’s why you want to make sure you have the right technical skills for your career path to stay competitive and advance in your career.