Unlock the full potential of Gmail promotional tabs with Stripo
As some of you may already know, in 2019, Gmail introduced annotations for promo tabs, allowing brands to showcase deals, featured products or categories, sale duration, and product images. This not only gave recipients a sneak peek into the email contents but also grabbed their attention, leading to increased open rates (OR). Companies like Redbox have seen significant boosts in OR, clicks, and conversions.Â
Fast forward to the present, and Google has undoubtedly introduced several updates to enhance this remarkable feature. Rest assured, we have kept pace with these advancements. Today we will go over the guide through the process of annotating emails using our updated builder.Â
Building email annotations
Email annotations can display various features in the Promotions tab, including deal annotations and product carousels. Due to Google updates, we have updated the previous version of the promotions builder.Â