4 Email Validation and Verification Techniques for App Developers
Today, most businesses rely quite heavily on social media to keep in contact with existing and potential customers. However, from a marketing and customer service perspective, email is still king. The trouble is that email is an aging technology filled with a plethora of security issues. For proof of that, look no further than the companies still puzzling over how to stop spam from inundating their mailboxes. That means software developers still need to integrate email functionality—like user address collection and direct email communications—into customer-facing applications. As they do, they need to find ways to mitigate the array of security issues that come with doing so. That effort typically begins with email validation and verification.