The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.
If there’s a topline takeaway from the research that prompted us to call The Crisis of Disconnection by name, it’s this. The growth challenges you faced in the last decade won’t be the growth challenges you face in the next decade.
If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here.
To recap, here are four things keeping the savviest leaders we know up at night:
- Businesses once in hyper-growth mode are now struggling to grow. One in three businesses are already citing “slowed growth” as a top challenge going forward.
- Painfully high expenses and increasing costs are leading businesses to re-evaluate their software spend, the tools in their tech stack, and how that impacts their bottom line
- Tried-and-true methods for generating demand are becoming less reliable and more expensive. Nearly two-thirds of businesses agree that sales engagement is struggling more now than pre-pandemic.
- 81% of businesses agree that COVID-19 has fundamentally changed the way we live, work, and connect — and “the new normal” is still largely TBD.