Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years.
But in 2023, generative AI is officially here, and it’s only growing. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it’s projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%.
All of which is to say: Generative AI is poised to completely disrupt — and elevate — business’ content strategies in 2023 and beyond.
And disruption of any kind can be scary. What does generative AI mean for the future of marketing? Will it replace us, or elevate us? And what about SEO? Will Googling be replaced with AI chatbots — and what does all that mean for content creation?