Yoast SEO 20.11: Publishing principles to improve E-E-A-T
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- Yoast SEO 20.11: Publishing principles to improve E-E-A-T
Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T serves as a critical framework to evaluate the credibility and reliability of websites and their content. Improving your E-E-A-T can solidify your position as a trusted authority in your field. Yoast SEO Premium now has a tool to help you work on that.
Yoast SEO Premium helps improve E-E-A-T
Adding publishing principles with Yoast SEO Premium