How to Increase Social Media Engagement [+ Free Calculator]
Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with excitement? Maybe you try tossing them their favorite snacks. Or maybe you should try ignoring them entirely. This dilemma is basically what social media marketers face when trying to court the cautious creature that is social media engagement.
That’s because social media engagement, like gorillas, can be extremely powerful. But, depending on its environment, engagement can also be an elusive beast, with marketers everywhere trying different baits to lure it out.
If marketing is a jungle and engagement is an endangered species, consider us your guide to the wild (British accent optional).