The Complete Guide to Email Marketing in 2023: Best Practices, & Fantastic Examples
This is the most complete guide to email marketing examples online.
We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season.
Enjoy the article in full, or jump to a section by using the table of contents below.
What is Email Marketing?
Email marketing is a digital marketing channel in which organizations promote their products and services via email.
Well, duhhh.
The effectiveness of email marketing stems from the fact that you’re speaking to a captive audience. Because you’re targeting people who’ve signed up to your marketing list, you know they’re at least somewhat familiar with your brand and products, and are interested in learning more.
Email plays a key role in inbound, “pull” marketing strategies, which are all about attracting customers through tailored experiences and high-value content that targets their specific pain points and objectives.