How to Take Advantage of Meta’s Advantage+ Shopping Campaigns
After a successful beta test, Meta launched Advantage+ Shopping Campaigns in August 2022, which have since been proven to be an incredibly effective way to drive traffic to your online store, and increase sales with less heavy lifting.
Meta’s Advantage+ shopping campaigns can help make your eCommerce store more visible, and generate more sales. In this post, we’ll take a look at what these campaigns entail, and how to set them up, along with advantages, limitations, and caveats, and how to use them in your process.
What are Advantage+ Shopping Campaigns?
Meta’s Advantage+ Shopping Campaigns, often abbreviated and called ASC, are automated product promotion campaigns that use machine learning to dynamically serve your ads to the audiences most likely to convert, while better utilizing your advertising budget.