Audience Controls for Advantage+ Shopping Campaigns
Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. But in some cases, audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More controls are necessary to provide some guardrails for broad targeting.
After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaignsThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More in the future.